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Oli Broom

Our Founder

Biography

It all started with cricket.

In 2009, I left my desk job in London and cycled 28,000 kilometres to Brisbane to watch the Ashes. Fourteen months in the saddle, raising £75,000 for charity along the way, and by the time I arrived I knew something had shifted. I'd fallen in love with bicycle travel - not just the cycling, but the rhythm of it. The kindness of strangers. The odd surprise around each corner.

A couple of years later I found myself in Kigali, where I spent three years as Project Director of the Rwanda Cricket Stadium Foundation. Cricket in Rwanda is tied to the aftermath of the 1994 genocide, and sport continues to play a role in healing the nation. We built the country's first dedicated cricket ground, one of East Africa's most beautiful buildings sits as its pavilion.

At weekends I'd head off into the hills on my bike, exploring Rwanda's volcanoes, tea plantations and red dirt roads. When I came home in 2013 I knew I wanted to share what I'd found, but it took a few years to work out how.
The answer came in Transylvania.

Shortly after my book Cycling to the Ashes was published, I found myself in the midst of a Transylvanian winter and realised this was where I'd launch The Slow Cyclist. My wife Clemmie and I spent the next two years living in remote Saxon villages, intent on condensing the best bits of my ride to Australia: kindness, hospitality, friendship, adventure, the odd surprise, into slow, bite-sized journeys.

All these years later, this remains the essence of The Slow Cyclist.

I still travel a lot but home is North Oxfordshire, where I live with Clemmie, our two boys and a growing menagerie of animals

Slow Cyclist founder Oli Broom exploring the Black Mountains with friends in 2023.

Thinking of travelling solo?

Experience the best of Oli's 14 month adventure with one of our scheduled journeys.

Slow Cyclist founder Oli Broom with local children in Rwanda.
From the start, The Slow Cyclist has been about creating exceptional shared experiences in places that mean something to us. This is what we spend our days doing and we are thrilled that you get to go and experience them.
Oli Broom
The Slow Cyclist was born as an antidote to mass tourism. All stakeholders, from our guests and team in the UK to the local food producers and communities whose lives we touch, must feel our influence is positive and enduring.
A view over mountains, gorges and trees in Zagori, Greece, visited on a Slow Cyclist journey.
We travel with a light footprint but that's not enough. We can always do more. We want to be part of a generation that acts responsibly in business and begins to restore the planet.

We believe in a more thoughtful, more considered approach to travel.

To travel is to enjoy a fundamental human desire. We believe that slow travel can be a force for good, giving joy and forging friendships and understanding. At its best it can be life changing.
CYCLING TO THE ASHES

"I tried to hear a sound but there was nothing. A continuous stream of shooting stars raced across the expansive sky while satellites glided slowly through our little corner of the universe. I had left home for such moments; to sense the enormity of our planet... and to go in search of its diminishing corners of serenity. I found one such place in the Nubian Desert and considered it likely that I would never again feel so far from home."

My book was published by Random House in 2013. It was during the course of writing it that I realised what I had enjoyed most about spending 14 months sitting on a bicycle. Yes, I had loved the life-affirming adventure, had seen some amazing parts of the world and met people from all cultures and walks of life. However, more than anything, I valued the time and perspective my journey gave me. Of course, the former feeds the latter.

It is my hope that on a Slow Cyclist journey, whether you are travelling solo or as part of a private group, you get that time to gain similar reflections. It is one of the joys of slow travel, whether on foot or by bicycle.

Cycling To The Ashes Memoir By Oli Broom

BUY THE BOOK

If you would like a copy of ‘Cycling to the Ashes: A Cricketing Odyssey from London to Brisbane,’ signed or not, you can either drop into our office or buy one online.

Bikes and tents in the desert, on Oli Broom's cycle to Australia